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Deal includes some production assets, inventory and possible transfer of employees.
April 19, 2012
By: TOM BRANNA
Editor
De’Longhi S.p.A. and Procter & Gamble have reached an agreement for the perpetual licensing of the Braun brand, owned by P&G, for use within the small kitchen appliance, ironing and selected household appliance categories. In addition to a perpetual right to use the Braun brand and connected patents inthe above categories, the transaction includes the acquisition of certainproduction assets and the inventory related to the above categories. It isanticipated that certain P&G e...
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